Purpose-built for losing weight
Adjust the diet around your life,
not the other way around.
This is not a food diary with a weight-loss mode added on. It does one job: it finds your calorie deficit in the food you already eat, then coaches you through it as you go.
It worked on the person who built it first. About 14 kg in three months, still eating pizza, takeout, and a latte every morning.
The whole instrument
Every screen here is the shipped app
Why this exists
We built the app we could not find.
We are not a tracking company that added a coach. We had the problem you have. We quit the same apps you quit, so we built the one we wanted. Every decision below started as a complaint.
“Your dish is not in the database.”
You never have to search for your food.
Tell the coach what you ate, the way you would say it to a friend. It knows the food and works out the calories for you. Every number gets checked before it counts.
“It tells you to cut the one thing you love.”
Name a food you will never give up.
The coach will not ask you to cut it. Not on a bad day, not ever. It finds the calories somewhere else instead.
“It makes you feel bad, so you quit by week three.”
One bad day breaks nothing.
A big day is just a big day. The coach will not tell you off, and it will not mark the day failed. It tells you what to do tomorrow.
The first person it worked on
About 14 kg in three months. Nothing given up.
A desk job, a rising number on the scale, and a pile of quit apps. One rule before starting: the Friday pizza and the morning latte stay. They stayed. The loss slowed as the weight came off. That is what real fat loss looks like, and it is a pace you can keep.
If losing weight means giving up the food I love, count me out.
Logging
Just say it.
Rough is fine.
Hold the mic and talk, or type one sentence. Nothing to search for, no barcode to scan, no weights to work out. "I had a latte" is a complete log.
- Speech is transcribed on device. The audio never leaves your phone.
- A plate with four things on it is split into four items and counted.
- Correct a portion once and the coach remembers it next time.
The camera
One camera.
Point it at anything.
- plate
- menu
- shelf
- barcode
- whole basket
The coach names every dish in the photo and works out the calories for each. Then it picks the one worth having and says why. The rest are listed lightest first. Tap what you ate and it is logged.
- Every dish gets its own number, and every photo log is marked an estimate. If it cannot tell two dishes apart, it shows you both and lets you pick.
- One pick is marked, with the reason it is the one worth having.
- Ask the coach about the photo and the conversation carries on from there.
Asking
A coach,
not a form.
Ask what fits and you get real dishes with real numbers, and the one worth picking. This is not a tracker that records what you ate. It is a coach you can ask any time, day or night, and it works the deficit around the food that defines you.
- A best pick with the reason it won, then alternates you already eat.
- Sized to the calories you have left right now, not to a generic plate.
- One tap logs it. Nudge the grams first if you want.
Patterns
It notices
what you cannot.
Protein running low all week? Fibre light? The coach spots it and tells you before you slip, not after. Agree with it and the coach starts working it into what it suggests.
- These come from your own food logs, not from an average stranger.
- Agree with a pattern and it shapes what the coach suggests. It never changes your target on its own.
- The progress page never shows a daily calorie score. Nothing there to feel bad about.
Non-negotiables
Some things are not up for negotiation. Good.
Name the foods you will never cut. The coach treats them as fixed and plans the day around them, even on a day you have gone over. It will not ask you to give them up. Not once.
The deficit is somewhere else. Never in the food that makes the day yours.
How we are different
Built for your food and your life, not retro-fitted to it.
Every mainstream tracker was built around Western food and Western habits, then asked to stretch. Here is the honest landscape, and competitor facts are sourced below.
| MyCalorieCoach | MyFitnessPal | Noom | Cal AI | HealthifyMe | |
|---|---|---|---|---|---|
| Talk to it like a person | Yes, that is the whole app | Just launched, unproven | Human chat, not AI | No | Yes, called Ria |
| Learns how you actually eat | Your food, your routine | Claimed, new | Generic after ~2 months | No | Partial |
| Knows your food already | Any cuisine, nothing to search for | Weak on non-Western food | Western-built DB | Weak on mixed dishes | Strong India, thin diaspora |
| Keeps the food you love | Name it, and it plans around it | No | Flags rice and ghee as red | No | No |
| No guilt, no streak pressure | A bad day is just a bad day | Rings and percent to goal | Documented pressure tactics | No coaching at all | Streaks and targets |
| Log a meal from a photo | Yes, calories worked out for you | Yes, on Premium | Yes, added 2025 | Yes, its whole pitch | Yes |
| Cheapest paid plan | $29.99 / yr founding | $79.99 / yr | ~$209 / yr | ~$29.99 / yr | ~$10 / mo intl |
Each of these gets a page of its own, with prices date-stamped against their own sources and the rows we lose left in: see the full comparisons.
Competitor details are drawn from the sources linked above and reflect plans current at launch. Pricing and features change. Where a feature is new or limited we have said so rather than rounded up.
Founding members
14 days free. Then $29.99 for the year.
The app is on the App Store now. The founding price is still open, and it is locked for three years for anyone who takes it.
About 64% off the standard annual plan
- 14 days free, the whole app, nothing held back
- The full coach after that: chat and photo logging, suggestions, patterns, progress
- Founding rate locked for 3 years, as long as your subscription stays active
- Apple sets the price per country, so a few storefronts pay a little more or less
