Purpose-built for losing weight
Adjust the diet around your life,
not the other way around.
This is not a food diary with a weight-loss mode bolted on. It does one job: find the calorie deficit inside the food you already eat, then coach you through it, one honest conversation a day.
It worked on the person who built it first. About 14 kg in three months, still eating pizza, takeout, and a latte every morning.
The whole instrument
Every screen here is the shipped app
Why this exists
We built the app we could not find.
We are not a tracking company that added a coach. We had the problem you have, we quit the same apps you quit, and in the end we built the thing we wanted to exist. Every decision below started as a complaint.
“Your dish is not in the database.”
So there is no database.
Say what you ate in one sentence, in your own words. The coach already knows food, and every number it counts is grounded in code before it reaches your day.
“It tells you to cut the one thing you love.”
So your non-negotiables are a hard rule.
Not a polite instruction to an AI. Name a food you will never give up and the coach finds the room somewhere else, including on the days you have gone over.
“It makes you feel bad, so you quit by week three.”
So nothing here ever goes red.
Estimates are tagged honestly, a heavy day stays a heavy day, and one of them never breaks anything. The coach is specific and forward-looking, never a scoreboard.
The first person it worked on
About 14 kg in three months. Nothing given up.
A desk job, a rising number on the scale, and a graveyard of quit apps. One condition before starting: the Friday pizza and the morning latte stay. They stayed. The loss slowed as the weight came off, which is exactly what real fat loss looks like, and the pace is one you can actually hold.
If losing weight means giving up the food I love, count me out.
Logging
Just say it.
Rough is fine.
Hold the mic and talk, or type one sentence. There is no search bar to fight, no barcode to hunt and no portion arithmetic. "I had a latte" is a complete log.
- Speech is transcribed on device. The audio never leaves your phone.
- A plate with four things on it is decomposed into four items and counted.
- Correct a portion once and the coach remembers it next time.
The camera
One camera.
Point it at anything.
- plate
- menu
- shelf
- barcode
- whole basket
The coach reads the whole scene, names what it finds and ranks it lightest first, so you are picking rather than guessing. Tap what you ate and it is logged.
- Every dish carries its own number, and an honest "estimated" tag when it is unsure.
- One pick is marked, with the reason it is the one worth having.
- Ask the coach about the photo and the conversation carries on from there.
Asking
A coach,
not a form.
Ask what fits and you get real dishes with real numbers, and the one to pick. Every option is grounded in code before it reaches you, and every one of them respects your non-negotiables.
- A best pick with the reason it won, then alternates you already eat.
- Sized to the calories you have left right now, not to a generic plate.
- One tap logs it. Nudge the grams first if you want.
Patterns
It notices
what you cannot.
Protein running low all week? Fibre light? The coach spots the pattern, turns it into a standing rule and quietly handles it from then on. A nudge before you slip, never a report after.
- Patterns are computed from your own logs, not from an average stranger.
- Confirm one and it becomes a standing rule the coach works around.
- The reflection surface stays calorie-free. No guilt lives on it.
Non-negotiables
Some things are not up for negotiation. Good.
Name the foods you will never cut. The coach treats them as fixed and plans the day around them, including on a day you have gone over. It is enforced in the product, not a polite request to an AI.
The deficit is somewhere else. Never in the food that makes the day yours.
How we are different
Built for your food and your life, not retro-fitted to it.
Every mainstream tracker was built around Western food and Western habits, then asked to stretch. Here is the honest landscape, and competitor facts are sourced below.
| MyCalorieCoach | MyFitnessPal | Noom | Cal AI | HealthifyMe | |
|---|---|---|---|---|---|
| Conversational AI coach | Yes, the core product | Just launched, unproven | Human chat, not AI | No | Yes, called Ria |
| Learns and adapts to you | Cuisine, preferences, life | Claimed, new | Generic after ~2 months | No | Partial |
| Knows your cuisine, any culture | Any cuisine, no Western database | Weak on non-Western food | Western-built DB | Weak on mixed dishes | Strong India, thin diaspora |
| Respects non-negotiables | Yes, a hard rule | No | Flags rice and ghee as red | No | No |
| Guilt-free, no ring pressure | Amber, never red | Rings and percent to goal | Documented pressure tactics | No coaching at all | Streaks and targets |
| Photo logging | Grounded, not guessed | Yes, on Premium | Yes, added 2025 | Yes, its whole pitch | Yes |
| Cheapest paid plan | $29.99 / yr founding | $79.99 / yr | ~$209 / yr | ~$29.99 / yr | ~$10 / mo intl |
Each of these gets a page of its own, with prices date-stamped against their own sources and the rows we lose left in: see the full comparisons.
Competitor details are drawn from the sources linked above and reflect plans current at launch. Pricing and features change. Where a feature is new or limited we have said so rather than rounded up.
Founding members
14 days free. Then $29.99 for the year.
We are onboarding our founding members by hand, so the coach learns from real kitchens before launch. Lock in a price no one else will get.
About 64% off the standard annual plan
- 14 days free, the whole app, nothing held back
- The full coach after that: chat and photo logging, suggestions, patterns, progress
- Founding rate locked for 3 years, as long as your subscription stays active
- First in line the moment we launch
Claim your spot
Join the founding waitlist.
Tell us a little about how you eat. It is how the coach starts learning. Four quick questions, two optional ones.
~64% off · founding price locked for 3 years
Founding price ends the day we open the doors. Lock it in now.