MyCalorieCoach: a Noom alternative at a seventh of the price
Noom is a psychology course with a food log attached, sold at a premium and built on a system that sorts what you eat into green, yellow and orange. MyCalorieCoach grades nothing. You name the food you will never cut, and the deficit gets found somewhere else. The price gap here is the widest on this site: $29.99 a year against $209.
Price, side by side
MyCalorieCoach
$29.99 / year
or $9.99 a month. 14 day free trial, the whole app.
Founding price, locked for 3 years against a standard annual plan of $83.99.
Noom
$209 / year
or $70 a month. Free trial length not stated.
The annual plan works out at about $17.42 a month. Paying monthly costs $70 a month. There are also 4 month ($169) and 6 month ($179) plans. Noom offers a trial of 7 or 14 days for a token $0.50 charge, so it is a paid trial. Noom Med, the GLP-1 programme, is priced separately and much higher.
That is $179 a year less, every year.
Prices in USD. App Store prices vary by territory, and several apps in this category run frequent price tests, so check before you buy. Noom price checked on 2026-09-01: Noom pricing, published by Noom.
MyCalorieCoach vs Noom
Including the rows we lose. A table one side wins ten to nothing is an advert, not a comparison.
| MyCalorieCoach | Noom | |
|---|---|---|
| Cheapest annual price | $29.99 a year | $209 a year |
| Free trial | 14 days, free, the whole app | A paid trial, around $0.50 |
| Conversational AI coach | Yes, coaching is all it does | Human coaches, over chat |
| How it treats your food | No food is graded. Ever. | Green, yellow and orange categories |
| Foods it will never ask you to cut | Name it and the plan bends around it | Nothing like this exists there |
| Non-Western and home-cooked dishes | Every cuisine works, nothing missing | Western-built database |
| Behaviour-change curriculum | No course. The coaching is the product. | Yes, and it is well made |
| Human coach | No, the coach is an AI | Yes |
| Android | iPhone only | Yes |
| Available today | Yes, on the App Store | Yes |
Why people go looking for a Noom alternative
The price is the most common complaint
At $209 a year, or $70 a month if you did not commit up front, Noom is priced like a coaching service. Plenty of people find the lessons properly useful and still cannot justify renewing.
Colour-coding food is a judgement about food
Sorting foods into green, yellow and orange makes a curry with ghee sound like the wrong kind of food. It is food you eat, and the arithmetic should bend around it.
The lessons stop being personal
The psychology course is well made, and it is the same course for everyone who signs up. By the second or third month a lot of people start calling it generic, because none of it reacts to what they actually ate.
Cancelling has a history
Noom settled a class action over its auto-renewal and cancellation flow for $56 million, plus $6 million in subscription credits, covering purchases between 2016 and 2020. As part of the settlement it added a cancel button and a separate auto-renewal opt-in, so this is history rather than a description of the app today. It is worth knowing all the same. We are a normal App Store subscription: you cancel it the way you cancel anything else.
Where Noom is the better choice
If any of these matter more to you than the rest of this page, stay where you are. It is a good app and we would rather you kept using it than paid us for the wrong fit.
- The psychology curriculum is real and well produced. There is nothing like it here.
- You get a human coach. Ours is software, and we are upfront about that.
- Android, and years of shipping behind it.
- Noom Med gives access to a GLP-1 programme with clinical supervision. We do nothing medical and never will.
Common questions
- Is there a cheaper alternative to Noom?
- Most calorie apps cost less than Noom, because Noom prices itself as a coaching programme. MyCalorieCoach is $29.99 a year against Noom at $209, about a seventh of the cost, with a free 14 day trial in place of a paid one.
- How much does Noom cost per year?
- About $209 for the 12 month plan, which works out at roughly $17.42 a month. Paying month to month is $70 a month. Checked on 2026-09-01 against Noom’s own pricing page.
- Does MyCalorieCoach use the Noom colour system?
- No, and deliberately. Sorting food into green, yellow and orange is a judgement about food, and it lands hardest on the home cooking people are least willing to give up. Nothing here is graded. Going over shows as amber, never as a warning. No food is good or bad here, and no day is a fail.
- Does MyCalorieCoach have human coaches?
- No. The coach is an AI, and we are upfront about it. That is why this costs $29.99 a year against Noom’s $209, and why it can answer at 11pm on a Tuesday.
- Is Noom worth it?
- If the behaviour-change course is the part you want and the price is not a problem, it is the most complete version of that idea anywhere. Already done the course once, or paying $70 a month to use it as a food log? Then you are paying for something you stopped using a while ago.
Lose weight without losing your food.
14 days free, then $29.99 for the year. Apple sets the price for each country, so most places pay the price shown here and a few pay a little more or less.
Not sure of your number yet? Try the free calorie calculator.