MyCalorieCoach: a Simple alternative that skips fasting entirely
Simple is the closest thing to us on this list: it also leads with an AI coach, and that is the right shape for this problem. The difference is what it is built around. Simple is fasting-first, with eating windows at the centre. MyCalorieCoach is built around what is on your plate and which parts of it are not up for negotiation, at about half the price.
Price, side by side
MyCalorieCoach
$29.99 / year
or $9.99 a month. 14 day free trial, the whole app.
Founding price, locked for 3 years against a standard annual plan of $83.99.
Simple
$59.99 / year
or $29.99 a month. Free trial length not stated.
Reported annual prices run from about $49.99 to $59.99, and monthly from about $14.99 to $29.99, varying by region and promotion. There is a free tier with limited AI coach access, described as two coach replies and one photo analysis a day.
That is $30 a year less, every year.
Prices in USD. App Store prices vary by territory, and several apps in this category run frequent price tests, so check before you buy. Simple price checked on 2026-09-01: Simple subscription plans, published by Simple.
MyCalorieCoach vs Simple
Including the rows we lose. A table one side wins ten to nothing is an advert, not a comparison.
| MyCalorieCoach | Simple | |
|---|---|---|
| Conversational AI coach | Yes, coaching is all it does | Yes, and it is the right idea |
| Photo logging | Yes, plus menus, buffets and shop shelves | Yes, rationed on the free tier |
| What it is organised around | Your plate and your non-negotiables | Fasting windows |
| Foods it will never ask you to cut | Name it once, it never asks again | Preferences the model tries to honour |
| Non-Western and home-cooked dishes | Any cuisine, nothing to fall out of | Western-oriented |
| Fasting timers | No | Yes, it is the core feature |
| Free tier | No, a 14 day free trial then paid | Yes, with a rationed coach |
| Cheapest paid plan | $29.99 a year | About $59.99 a year |
| Android | Launching on iPhone first | Yes |
| Available today | Yes, on the App Store | Yes |
Why people go looking for a Simple alternative
Fasting is a method, not the only one
Simple is organised around eating windows, and that focus is a real strength if fasting suits you. If it does not, you are paying for an app with its central idea switched off.
The free coach is rationed
The free tier limits you to a couple of coach replies and one photo analysis a day. A coach you have to ration is a coach you stop asking.
Nothing is declared untouchable
You can tell most AI coaches your preferences and hope they hold. Name a food here and the coach plans around it instead, on your worst day as much as your best.
It is roughly twice the price
About $59.99 a year against $29.99, and monthly billing can reach $29.99 a month.
Where Simple is the better choice
If any of these matter more to you than the rest of this page, stay where you are. It is a good app and we would rather you kept using it than paid us for the wrong fit.
- Fasting support is properly built. We have none at all.
- There is a free tier you can try before paying, even with the coach rationed inside it.
- It launched on iPhone and Android well ahead of us.
- The AI coach idea is the same one we believe in, and they got there first.
Common questions
- What is the difference between Simple and MyCalorieCoach?
- Both put an AI coach at the centre of logging. Simple organises that coach around fasting windows. This one organises it around your cuisine and the foods you refuse to give up, so the plan bends to your week rather than the other way around.
- How much does the Simple app cost?
- About $59.99 a year, with reported prices from roughly $49.99 to $59.99, and monthly billing from about $14.99 to $29.99 depending on region and promotion. There is a free tier with a rationed coach. Checked on 2026-09-01.
- Does MyCalorieCoach support intermittent fasting?
- No. There are no fasting timers and no eating windows. If fasting is your method, Simple or YAZIO support it properly and we do not.
- Is the MyCalorieCoach AI coach limited like the free Simple coach?
- No. During the 14 day trial and on a paid subscription the coach is unlimited: there is no daily cap on messages or photos beyond a fair-use limit on photo analyses.
- Which is cheaper?
- MyCalorieCoach, at $29.99 a year against about $59.99, and the founding rate is locked for three years. Simple has a free tier. Here it is a 14 day trial only.
Lose weight without losing your food.
14 days free, then $29.99 for the year. Apple sets the price for each country, so most places pay the price shown here and a few pay a little more or less.
Not sure of your number yet? Try the free calorie calculator.