What is the difference between Simple and MyCalorieCoach?

Both are AI coaches rather than search-and-log diaries. Simple is organised around fasting windows. This is organised around your cuisine and the foods you have declared you will never cut, which are enforced in code rather than requested of the model.

How much does the Simple app cost?

About $59.99 a year, with reported prices from roughly $49.99 to $59.99, and monthly billing from about $14.99 to $29.99 depending on region and promotion. There is a free tier with a rationed coach. Checked on 2026-09-01.

Does MyCalorieCoach support intermittent fasting?

No. There are no fasting timers and no eating windows. If fasting is your method, Simple or YAZIO support it properly and we do not.

Is the MyCalorieCoach AI coach limited like the free Simple coach?

No. During the 14 day trial and on a paid subscription the coach is unlimited: there is no daily cap on messages or photos beyond a fair-use limit on photo analyses.

MyCalorieCoach, at $29.99 a year against about $59.99, and the founding rate is locked for three years. Simple has a free tier, which we do not.

MyCalorieCoach: a Simple alternative for people who are not fasting

Simple is the closest thing to us on this list: it also has an AI coach rather than a search bar, and that is genuinely the right shape for this problem. The difference is what it is built around. Simple is fasting-first, with eating windows at the centre. MyCalorieCoach is built around what is on your plate and which parts of it are not up for negotiation, at about half the price.

Price, side by side

MyCalorieCoach

$29.99 / year

or $9.99 a month. 14 day free trial, the whole app.

Founding price, locked for 3 years against a standard annual plan of $83.99.

Simple

$59.99 / year

or $29.99 a month. Free trial length not stated.

Reported annual prices run from about $49.99 to $59.99, and monthly from about $14.99 to $29.99, varying by region and promotion. There is a free tier with limited AI coach access, described as two coach replies and one photo analysis a day.

That is $30 a year less, every year.

Prices in USD. App Store prices vary by territory, and several apps in this category run frequent price tests, so check before you buy. Simple price checked on 2026-09-01: Simple subscription plans, published by Simple.

MyCalorieCoach vs Simple

Including the rows we lose. A table one side wins ten to nothing is an advert, not a comparison.

	MyCalorieCoach	Simple
Conversational AI coach	Yes, it is the whole product	Yes, and it is the right idea
Photo logging	Yes, plus menus, buffets and shop shelves	Yes, rationed on the free tier
What it is organised around	Your plate and your non-negotiables	Fasting windows
Foods it will never ask you to cut	Enforced in code, not asked of a model	Preferences, not a hard rule
Non-Western and home-cooked dishes	Any cuisine, nothing to fall out of	Western-oriented
Fasting timers	No	Yes, it is the core feature
Free tier	No, a 14 day free trial then paid	Yes, with a rationed coach
Cheapest paid plan	$29.99 a year	About $59.99 a year
Android	iPhone only at launch	Yes
Available today	Founding waitlist, launching soon	Yes

Why people go looking for a Simple alternative

Fasting is a method, not the only one

Simple is organised around eating windows, and that focus is a real strength if fasting suits you. If it does not, you are paying for an app with its central idea switched off.

The free coach is rationed

The free tier limits you to a couple of coach replies and one photo analysis a day. A coach you have to ration is a coach you stop asking.

Nothing is declared untouchable

You can tell most AI coaches your preferences and hope they hold. Here the foods you name are enforced in the product, not requested politely of a model.

It is roughly twice the price

About $59.99 a year against $29.99, and monthly billing can reach $29.99 a month.

Where Simple is the better choice

If any of these matter more to you than the rest of this page, stay where you are. It is a good app and we would rather you kept using it than paid us for the wrong fit.

Fasting support is properly built. We have none at all.
There is a free tier you can try before paying, even with the coach rationed inside it.
It is shipping today, on iPhone and Android.
The AI coach idea is the same one we believe in, and they got there first.

Common questions

What is the difference between Simple and MyCalorieCoach?: Both are AI coaches rather than search-and-log diaries. Simple is organised around fasting windows. This is organised around your cuisine and the foods you have declared you will never cut, which are enforced in code rather than requested of the model.
How much does the Simple app cost?: About $59.99 a year, with reported prices from roughly $49.99 to $59.99, and monthly billing from about $14.99 to $29.99 depending on region and promotion. There is a free tier with a rationed coach. Checked on 2026-09-01.
Does MyCalorieCoach support intermittent fasting?: No. There are no fasting timers and no eating windows. If fasting is your method, Simple or YAZIO support it properly and we do not.
Is the MyCalorieCoach AI coach limited like the free Simple coach?: No. During the 14 day trial and on a paid subscription the coach is unlimited: there is no daily cap on messages or photos beyond a fair-use limit on photo analyses.
Which is cheaper?: MyCalorieCoach, at $29.99 a year against about $59.99, and the founding rate is locked for three years. Simple has a free tier, which we do not.

Lose weight without losing your food.

14 days free, then $29.99 for the year. We are onboarding founding members by hand before launch.

Join the founding waitlist

Not sure of your number yet? Try the free calorie calculator.