MyCalorieCoach: a Lose It! alternative after the price doubled
Lose It! is a clean, well-liked food diary that has been around for years, and it is the app a lot of people moved to when MyFitnessPal changed. Its annual Premium price has now doubled, from $39.99 to $79.99. MyCalorieCoach is $29.99 a year and works differently: you talk to a coach rather than search a database, and it plans around the food you refuse to give up.
Price, side by side
MyCalorieCoach
$29.99 / year
or $9.99 a month. 14 day free trial, the whole app.
Founding price, locked for 3 years against a standard annual plan of $83.99.
Lose It!
$79.99 / year
Free trial length not stated.
This is an increase from a previous annual rate of $39.99, roughly a doubling. Lose It! also raised its Lifetime membership to $299.99, and there is a free tier.
That is $50 a year less, every year.
Prices in USD. App Store prices vary by territory, and several apps in this category run frequent price tests, so check before you buy. Lose It! price checked on 2026-09-01: Lose It! membership pricing update, published by Lose It!.
MyCalorieCoach vs Lose It!
Including the rows we lose. A table one side wins ten to nothing is an advert, not a comparison.
| MyCalorieCoach | Lose It! | |
|---|---|---|
| How you log a meal | Say it, type it, or photograph it | Search, scroll, pick an entry |
| Conversational coach | Yes, it is the whole product | No |
| Tells you what to eat next | Suggestions sized to what is left today | No |
| Foods it will never ask you to cut | You name them, it plans around them | Not a concept in the app |
| Non-Western and home-cooked dishes | Any cuisine, nothing to fall out of | Strong on packaged food, thin on mixed plates |
| Free tier | No, a 14 day free trial then paid | Yes |
| Cheapest paid plan | $29.99 a year | $79.99 a year, up from $39.99 |
| Apple Health sync | Not yet | Yes |
| Android | iPhone only at launch | Yes |
| Available today | Founding waitlist, launching soon | Yes, for years |
Why people go looking for a Lose It! alternative
The annual price doubled
From $39.99 to $79.99. That is a fair thing for a company to do and a fair moment for you to ask whether a food diary is what you are actually buying.
It is still a diary
Search, pick, log, repeat. Lose It! runs that loop well, and cleanly. What it will not do is answer the question you have at 6pm, which is what to cook that still fits.
The database is Western by construction
Crowd-sourced entries are excellent for packaged food. A home-cooked plate of rice and three curries has no entry at all, so there is nothing to pick, and you end up guessing in the search bar.
Every calorie is treated as negotiable
A diary has no idea that the Friday takeaway is load-bearing. The food that makes your day yours is exactly the food a plan should be built to protect.
Where Lose It! is the better choice
If any of these matter more to you than the rest of this page, stay where you are. It is a good app and we would rather you kept using it than paid us for the wrong fit.
- The free tier is genuinely usable. Ours is a 14 day trial, and then it is paid.
- It is shipping today on iPhone and Android, with years of polish behind it.
- The barcode scanner and packaged-food database are excellent if you eat a lot of branded products.
- A Lifetime membership exists, at $299.99, if you would rather never think about renewals.
Common questions
- Why did Lose It! Premium get more expensive?
- Lose It! raised the new annual Premium price to $79.99, roughly double the previous $39.99, and moved Lifetime to $299.99. Their support article explains the change and how existing subscribers are treated. Checked on 2026-09-01.
- What is a cheaper alternative to Lose It! Premium?
- MyCalorieCoach is $29.99 a year, so a little over a third of the new Premium price, with a 14 day free trial and the founding rate locked for three years. It is a coach rather than a diary, so it is worth reading what that changes before you switch.
- Is there a free alternative to Lose It!?
- Lose It! itself has a free tier, and so do several other trackers. MyCalorieCoach does not: it is paid after the trial, because an AI coach costs money to run every time you talk to it and we would rather charge for that than sell your data.
- Can I move my Lose It! history across?
- No. There is no database to import into. The coach learns your foods and your usual portions from your first week or two of corrections, which in practice gets useful faster than an import would.
- Does MyCalorieCoach have a barcode scanner like Lose It!?
- Yes, and it can scan a whole basket of items in one go rather than one at a time. Photo logging is included as well, and neither is a separate tier.
Lose weight without losing your food.
14 days free, then $29.99 for the year. We are onboarding founding members by hand before launch.
Join the founding waitlistNot sure of your number yet? Try the free calorie calculator.